You want to "WOW" your audience! GiftedWriting.com WebSiteWrite.com
1. Create a striking company name. Here is a great tip - incorporate a search engine keyword in your name to help maximize search engine exposure (especially if you do not have "name recognition").
2. Place your address, phone, fax, e-mail address along with your logo prominently at the top and end of your page(s). Always make it easy for your readers to find you.
3. Include a brief 3 or 4 word description line at the beginning of your home page. Again, use keywords to maximize search engine exposure.
4. Write an eye-catching, attention-grabber slogan/heading that will entice you readers into your site. Set your web site apart from your competitors this way.
5. Use organized and effective layouts and navigation designs.
You must pay attention to your web site's layout because your web is a larger-scale, fluent and powerful advertisement, complete with customer service, billing, product/service information - all in one!
A simple web site layout is a just a series of paragraphs.
The next type of layout incorporates photos and/or images and aligns text to the right, left, or both sides of your graphics. I have tried to give you many examples with this site..
More complex layouts divide a page into different columns or compartments and allow you to present more information immediately to your readers.
If you are working with templates, you should find these types of layouts as well.
Complex formats often are used for web sites that have many sub-category pages and links (governments, education institutes, organizations, directories, shopping carts).
However, if you use too many links your site could become riddled with confusion. If your online visitors can’t find it, you will have very unhappy customers. Be selective and always strive for clean logic and organization visually.
Briefly, skip at least 1 line space between paragraphs. Paragraph lengths can be as short as 1 or 2 lines, but should not exceed 5 or 6 lines due to readers' exhibiting eye-strain, short attention spans, and skim reading particularly when reading online screens.
Many web sites arrange paragraphs into headings with sections.
Sections help break up the monotony of reading text, while headlines can help your readers find things quickly.
Some web sites highlight certain sections with graphics and/or different colors.
Here's another tip - where applicable, incorporate a "bullet" layout within your opening home page. This is another way to include essential keywords to maximize search engine exposure.
"Bullets" also are the easiest way to convey information quickly and with a high impact.
Your audience will appreciate the user friendly quality here. Why force you readers to scroll through masses of text and pages in order to decide whether your web site offers what he/she is looking for?
Make sure your reader can find the "who, what, where" immediately as soon as your home page opens.