Hot Tips for WEbs Part 2

 Your web site is the first impression your audience will have of you and your products and/or services.  It must be sharp, creative, comfortable to view, and eye-catching. 

Did you know that each web page's information should be arranged in headings and sections that fill your readers' immediate visual screen?   Aim for 1 to 4 scrolls, tops, if possible.  Long winded pages will not be read - and you run the risk that important information will be missed by your readers.  

If your readers become bored with the length of your web pages, they will become impatient, exit and/or move on to another competitor's web site.  

And, always, always make it easy for your readers to "navigate" and "contact you" throughout your web site.  

Don't make your customers and clients hunt for your phone number, email and mailing addresses, and links to your "contact page" and tab pages.  

Many online visitors will want to know "the master" behind the web site. The worst web sites hide "the master" and  leave the reader hanging and frustrated with no place to send questions and comments, or the contact and message/feedback links are too hard to find.

Be proactive!  Always encourage interaction with your audience.  Your web site is the storefront, salesperson, the customer service department, etc., all in one.

People prefer to deal with another person ultimately, not a computer, so make it easy for your audience to find you.  Unsuccessful web sites hide their "owner(s)" from the public.  Many web sites even include a brief biographical page on "Who I Am" for that very reason.

Make it comfortable for your audience to view your web site.  Take the time to research this.  For example, what color should you use for your web pages' background?

Too much "white"  produces glare on a screen online, while too deep colors tend to produce fatigue (scientifically, one color constricts the eyes' pupils and the other opens them too much).

Again, if your brain is struggling with irritation and fatigue, YOU are not going to enjoy reading that particular web site.

The same holds true for choosing font/text color(s).  For example, many "greens" on the screen have too much yellow in them and are not pleasing to the eye.  If you like green, try for a deeper color with more blue overtones, like the traditional "hunter" or "pine tree" greens for your text.  Try using the jazzy "lime" greens in your graphics instead.      

The "blue" and "violet" family are more soothing and can help counter eye strain on the screen (ask any nurse, doctor or hospital -  the favorite color for medical uniforms and offices are calming blues, light teals and aquas.

Your web site is a new and challenging medium.  Remember, it is neither a printed page in a magazine or book, or a painting or photograph displayed on the wall.  

It also can  reach an unlimited audience, globally and instantly.

These  "Hot Tips for Webs" will help  attract and motivate readers to purchase your products and services.   Contact me.  I can help.